Eleven Madison Park Opens Renovated and Redesigned Home by Allied Works
Redesign of Iconic New York Institution Infuses Original Art Deco Aesthetic With Custom Designs Inspired by Textures and Forms of Madison Square Park
On October 8, 2017, Eleven Madison Park revealed its newly redesigned home, following a comprehensive renovation by Allied Works. Reflecting Allied Works’ commitment to innovative and eloquent design across scales, the project encompasses the entire restaurant—from the interior architecture of the dining room to the creation of custom furniture, tableware, and textiles. Developed in close collaboration with restauranteur Will Guidara and Chef Daniel Humm, the restaurant’s co-owners, the redesign serves to further elevate the dining experience of the Three Michelin star–restaurant, recently named the “World’s Best Restaurant.”
“Our design aims to preserve and enhance the character and beauty of Eleven Madison’s historic space and to celebrate the ritual of dining at every level,” said Allied Works principal Brad Cloepfil. “Since I first met Will in 2008, I have watched his and Chef Daniel’s vision for the restaurant crystalize—the warmth and precise attention to detail that result from Will’s views of hospitality and Chef’s elemental approach to food, where brilliantly concise and clear flavors are amplified through juxtaposition. The renovated Eleven Madison Park draws on these defining traits to create a unified dining experience—from food to fork, atmosphere to architectural envelop—and reinforces the restaurant’s standing as a contemporary and timeless New York icon.”
The renovation honors and enhances the original Art Deco design of the room, once the lobby of the landmark Metropolitan Life building, by preserving defining features and amplifying original detail, with entirely new designs in the dining realm—including custom tableware, seating designs, and hand-tufted rugs, all designed for the restaurant by Allied Works. Upholding the restaurant’s focus on ease and comfort, banquettes line the restaurant walls in intimate suites for two or four people. The room’s central promenade features two raised dining levels, defined by new decorative metal screens. The terrazzo flooring has been re-envisioned and the space enhanced with custom designs in warm palettes and textures, inspired by the building’s Art Deco legacy and the restaurant’s location adjacent to Madison Square Park. The restaurant’s new additions include a completely reimagined bar with a material palette of leather, velvet, and light bronze, where guests can enjoy craft cocktails, drinks, and dinner in a space that is open to the dining room but defined by a distinct character and colors. The restaurant also features new commissions by leading contemporary artists Rita Ackermann, Olympia Scarry, and Daniel Turner.
"This dining room has been our home for the last 11 years; we have grown up within its walls, and have a very special and emotional connection to it. So when Daniel and I recognized that it was time to update its design, it was important that we selected an architect who brought an incredible aesthetic and differing perspective, but also one who loved the room as much as we did,” said Will Guidara. “Brad is a dear friend, a loyal regular, and one of the most inspiring architects we have ever met—we couldn’t be more proud to work with him."
"I’m so excited to have been able to work with Brad and the team at Allied because their approach to architecture is so similar to mine in the kitchen—it’s not about adding more, but finding ways to strip things away, to keep it elemental,” said Daniel Humm. “From the onset of this relationship we’ve seen eye-to-eye on what we all want Eleven Madison Park to become and through the process it was really comforting to know that we were all working towards a shared goal. And for me, as the chef, the idea of serving the food in a room that is designed with the same philosophies that are applied in the kitchen is very special—it will bring a wonderful sense of harmony to a guest’s experience."
As part of the redesign, Allied Works designed an 18-piece tableware suite tailored to the restaurant’s culinary vision. Composed of raw porcelain and white glaze, the tableware provides a simple yet refined complement to the cuisine. A very special limited edition of 100 sets of eight five-piece place settings is available to purchase directly from Allied Works, with additional information available on its website.