Services

Resnicow and Associates believes in a comprehensive approach to communications that goes beyond media relations to integrate our clients’ messages across a range of platforms. 

From program strategy to analysis and strategic planning, we tailor our services and campaigns to fit the individual needs of each of our clients. Explore our full range of services below.

Client: Institute of Contemporary Art, Miami

Communications + Media Relations

We build awareness of our clients' missions and programming through comprehensive, integrated communications campaigns that impact audiences locally, nationally, and internationally.  

With a nuanced approach, we capitalize on our media relationships to generate visibility and coverage that advance our client’s goals and engage stakeholders and the public.

Communications + Media Relations

Analysis + Strategic Planning

We invest in understanding the distinctive mission, vision, and values of each of our clients, which provides the foundation for all our work.

In partnership with our clients, we develop customized strategies that capitalize on each organization’s strengths and addresses its needs. We create and implement a sustainable plan that advances both short- and long-term goals and objectives.

Analysis + Strategic Planning

Client: Morphosis
Client: Art Dealers Association of America

Marketing Strategy

We advise our clients on marketing initiatives to ensure language and strategy are in sync with their institutional communications campaigns.

Working closely with our clients to articulate messages and develop visuals that clearly project their distinguishing attributes, we develop a tailored strategy to promote the organization through a variety of platforms.

Marketing Strategy

Executive Counsel + Management Consulting

We draw upon deep experience to provide counsel to clients in support of their internal and external strategies and operations at times of transition.

We work with leadership to advance institutional goals and foster ties with the community, stakeholders, funders, and boards.

Executive Counsel + Management Consulting

Client: Association of Art Museum Directors
Client: Bowdoin College Museum of Art

Brand Positioning + Constituency Development

We work with clients to shape their core missions and identities to ensure that their brand clearly and effectively advances the institutional goals.

We help clients develop materials and programs that strengthen their brand and enhance its value among its constituencies.

Brand Positioning + Constituency Development

Sponsorship + Revenue Strategy

We work with clients to identify potential sponsors who relate to the client’s core mission and enhance program visibility, and advise on the nature of these partnerships to ensure it is a beneficial venture for both parties.

Sponsorship + Revenue Strategy

Client: Souls Grown Deep Foundation
Client: The Capitol Theatre

Social Media + Online Strategy

We approach social media and online strategy as an integral component to our clients’ institutional communications campaigns. 

Working hand-in-hand with our clients, we develop strategic social media plans to deepen and broaden their engagement with online audiences and to share dynamic content that reinforces their key messages and advances their mission and program.

Social Media + Online Strategy

Program Strategy

We work with clients to develop special mission-driven programming that fulfills audience and institutional goals and strengthens relationships with important constituencies, including donors, members, sponsors, journalists, and advocates.

We build strategic relationships between our clients and our extensive network of cultural partners to help expand their reach beyond their current audiences.

Program Strategy

Client: High Museum of Art

Crisis Management

We approach crisis management in a comprehensive manner to effectively address the crisis and make sure neither the crisis nor how it is handled undermines the trust and credibility of an institution with its constituencies. 

We work hand-in-hand with our clients to contain and reverse negative press and public opinion and to move the organization forward.

Crisis Management